This is more than a story about eggs.
First, I’m trying to figure out how to include a link, (don’t think it is working) but please copy and paste or whatever you need to do so you can also read my friend Philippa’s blog about eggs.
And then second, there’s more than one story about eggs.
Reading my friend Philippa’s blog, I was reminded when my husband and I went to Ojai last summer to celebrate our wedding anniversary and marveled at the beauty and simplicity of such a quaint area. Little did I know that while I was there, I would be thinking about business and who has the BEST eggs!
During our stay, we tasted wine from the local winery, visited the antique stores, and shopped at the little boutiques. (Well, I did. He patiently waited nearby while I tried on a variety of shoes!) We also visited the largest outdoor bookstore that relies on the honor system when paying for books and toured the beautiful grounds of the hotel we were staying at. Life was grand!
At dinner, we ran into friends who invited me to come to breakfast the next morning while my husband played golf. They told me that afterwards we would go to the local farmer’s market to buy the “BEST farm fresh organic eggs ever!”. Breakfast went on much longer than we anticipated as we shared conversation and enjoyed fabulous tea and delicious homemade marmalade. But one of the friends was antsy as he reiterated that we needed to go to the farmers market or the eggs would be gone. Sure enough, we got there too late (at 9:30 am) as a tall twin of “Owen Wilson” informed us that there were no more eggs! My friend was so disappointed! He questioned exactly what time the eggs ran out (8:15) and pondered how he would make it till the following week without his eggs. I was ready to comment that there were several other vendors with plenty of farm fresh organic eggs when I noticed the homemade sign on the table that read,
EGGS $ 6.49 a dozen
Yep, our eggs are expensive, but they are worth it
Other vendors were charging around $ 4.25 a dozen and seemed to still have plenty of eggs, so I couldn’t help but ask the “Owen twin”, “What makes your eggs so special”? He smiled wide and said, ” We sing to our chickens! Oh yeah, the eggs are organic and the chickens have free range (really free to range as we do have lots of property) and we feed them right. But, we have happy birds! You see, we have a girl that comes in every night and sings them a good night song. They love it and they lay great eggs with large yellow yolks. We recycle our cartons and if you will notice, here is a picture of one of our happy birds. Happy birds lay the BEST eggs!” Well, all I can say is that I was SOLD! Who wouldn’t want these eggs?
So the question you have to ask yourself is, “What is my story?” and “Do I have the best eggs?” We all have a secret sauce and it’s time to start singing or figuring out what makes your product or service so special.