I learned a long time ago that if really want to help your customer, and ultimately make the sale, you should never give your client more than three choices. Anything more than that is overwhelm and can lead to analysis paralysis. It makes it difficult to make decisions when there are too many options. The waters get muddied and the client starts to doubt, so they look to you, the expert, to help them narrow their choices and choose wisely. So the next time you have the opportunity to help, choose three, three of the best choices for your customer and you will find a happy, satisfied customer that loves doing business with you.