The Blind Test

As a consumer, we like to think we are immune to the marketing ploys that assault us, but the story of two wines is an interesting study in consumer perception.

Give someone a glass of wine (without letting them see the bottle) and tell them it cost $50 a bottle, even though it may have only cost $5 and probably at least 8 times out of 10, they will believe you and rave about the wine you have just served them. In a blind taste test I conducted on my own, I served wine from a  paper bag, and the wines ranged from $7 to $55. Consistently, my guests chose the least expensive wine as their favorite.

What does this tell you? MARKETING WORKS! People will believe what you tell them. I’m not suggesting that you be dishonest, but sometimes your price, your words, your design, or your packaging will determine your customer perception and their experience with your product or service.

xo, jan