We are lucky to have so many choices here on the lake, some are easier than others. Everyday brings a choice of paddle boating, wave surfing, skiing, relaxing, jet skis, and more. My friend tried the jet skis after wave surfing, and when asked how he liked it, he said, “I like easy.”
Customers are that way too. We like easy. Easy to understand, easy to figure out, easy to use. So make it easy. Customers will love you!