My friend has done a good job renovating and re-inventing ( a good topic for another day) but in in coming up with a new product, she isn’t getting the sales or the response she had hoped for. We were talking about her product, and realized she was marketing the wrong thing. Make sure when you are thinking about the sales pitch or narrative surrounding your product, you are marketing the right thing. It isn’t just a razor, it is a close shave. It isn’t just a frame, it is a spectacular piece of art or picture in the frame, it isn’t just a workshop, it is a workshop that will benefit you in ______ ways. Get creative in the way you are selling, and sell the sizzle and excitement as well.