I love when I go to a restaurant and ask what is best on the menu. The thing is, everything can’t be the best. Often you will hear the server say, such and such is our signature dish. The restaurant becomes known for a couple of items that can’t be found anywhere else and people come back again and again to get the specialty item.
This is a good lesson for all of us to learn. We can’t be all things to all people, so determine what you specialize in? Find your signature dish. Once you determine that, let your customers know. This way they know they can always rely on that particular expertise, they can refer you to their friends, and know you will deliver. They will know you have perfected this aspect of your business.