The thing that you think is unimportant, may be the very thing that connects your audience to your story. In the workshop I’m facilitating this weekend, there is a woman who is sweet, talented and beautiful. As she shared her story, her vulnerability came up and rather than repel the other women in the group, it actually brought all us all closer together and gave us permission to lay bare our own souls. Give your audience the opportunity to know the real you. Authenticity sells!