I really enjoy going on vacation. I also really enjoy coming back home. Spending time in Boulder this weekend, I’ve had so much fun exploring new places, but especially going to my favorite haunts. There’s something wonderful about knowing what to expect when I visit one of my favorite restaurants or boutiques. It is that special something that keeps me coming back. A familiarity and expectation I can count on. The same holds true with our business. Customers want to feel like they are coming home. Consistency and meeting your customers expectations will have your customers saying “there’s no place like home”.