Well duh! EVERYTHING! If you don’t love your business, how can your customers love it? Granted, sometimes you have to go back to the honeymoon stage, or remember what attracted you to this business in the first place. You might have to figure out how you got off track, and get back to basics. It could be just asking yourself some hard questions and deciding to focus on your genius work or honoring what it is you want to do in the business. It might require you to change procedures, hire someone, or delegate various activities. Find what you love in your business and the rewards will be huge!