The late Joan Rivers made this line famous, but in an entirely different context than I’m going to write about. “Who” are you wearing? is only important because it references who you are in the world of business and if you are staying true to your brand in not only your values and experiences, but in your style as well. But of course it doesn’t really matter “who” you are wearing, as much as it matters if your clothes reflect who you are and if that is communicated in your brand and is in alignment with your business. So the next time someone says who are you wearing, I hope you will say “ME!” And make sure you are as authentic in your clothes as you are in your business.