It is estimated that about 40% of Americans (so not just the millennials) are using their smartphones as the preferred or only method to access their emails, catch up on the latest happenings, and visit the web. This means one thing for you!. You need to be current!
All you have are a few seconds to connect with your customer, so you will want your website to be awesome, from a mobile point of view! Make sure your audience can easily read your incredible content and navigate seamlessly through all the functions. First impressions are important, so you will want to arrange the image or words that pop up on the smaller screen first to be something that makes an impact and effectively communicates your brand.
Once you get everything current, don't forget to check out your site every now and then to make sure you are staying current in all the ways that matter. This will help you grow your audience and build a loyal following.