The other night we went out to dinner to celebrate my daughter's birthday. It was at a restaurant on the cliff with lots of outdoor seating and a beautiful view, ethereal and slightly overcast.
When our server came over to take our order, I asked about several wines on the list. He suggested one in particular, which interestingly enough was the least expensive. More than that, it had a philanthropic cause attached to it. The wine was called ONEHOPE and this is their mission.
WE ARE COMMITTED TO MAKING A DIFFERENCE 365 DAYS A YEAR.
ONEHOPE is a social enterprise that integrates causes into products and services to make a social impact. ONEHOPE has quickly become one of the most recognizable cause brands due to the success of our cornerstone product, ONEHOPE Wine. Produced in partnership with Rob Mondavi, Jr., our award winning portfolio makes an impact with every bottle sold by donating HALF of the profits to partner causes. Today, ONEHOPE consists of the following products and experiences: ONEHOPE Wine, ONEHOPE Coffee & Tea, viaONEHOPE, and ONEHOPE Weddings.
ONEHOPE’s motivation began as a personal mission to help a friend with her fight against cancer and evolved into a thriving business that always remains focused on a very basic, but compelling principle: giving back is good business. Eight founders came together in 2007 and created, ONEHOPE Wine, with the goal of selling a quality wine that would enable them to donate to worthy causes all year round.
In just five years, ONEHOPE Wine has expanded into a variety of markets across the country and continues its positive growth. It is now available nationwide in hundreds of hotels, restaurants, bars and retail stores including Whole Foods, Destination Hotels and Resorts, Fleming’s, and many more.
WE HAVE DONATED OVER $1.4 MILLION TO MAKE AN IMPACT.
Headquartered in Southern California, ONEHOPE has formed partnerships with notable nonprofits that support many distinct and important causes. Some of the causes and organizations include breast cancer prevention and treatment, pediatric AIDS prevention and treatment, Autism research and treatment , US forest preservation and protection, and ending childhood hunger. ONEHOPE is committed to making a social impact through a variety of causes and nonprofit partners. The more we do together, the more change the world sees. That’s our mission and our dream, and we’re going to keep working until we make it a reality.
I LOVE THIS!!! Of course I ordered this particular wine and felt really great that a portion was going to a worthy cause. I was also impressed that staff encouraged patrons to order this less expensive wine, given that their tips and profits to the restaurant/bar increase with a higher check total. The whole experience just felt very authentic and good. And as a result, it inspired me to think about how I am making a social impact. There are many causes that touch my heart and propel me to get involved or contribute towards their mission. I don't necessarily feel the need to share or encourage others to jump on my bandwagon. I figure people are able to make decisions on their own about if and what they wish to contribute to. But I HOPE that we can all take a moment to think about what is important to us and if there is a way we can make more of a social impact in the world around us.