There is nothing new about eating jalapeños. But for the first time ever, I saw it on a menu as a side dish prepared with olive oil and salt. I tried it, it was delicious, and it was hot! Hot, hot, hot! I survived, but it made me think about our businesses. Not only do we need to kick it up every now and then, but we need to also think about how we can take something ordinary and present it in a different way.