In this race, they are all wearing black ties and running the same way. They are all doing the same thing and as an entrepreneur, it is easy to get caught up and feel like you need to fit in and go along with the crowd. But, just because all your competitors are doing it, doesn’t mean you should too. Find your own secret sauce. Stand out from the crowd. Do things in your business that are creative and align with your values. Find what your customer wants and fill those needs. This is how you succeed at business. Not by doing what everybody else is doing.