During my visit to the great city of New Orleans, I visited the Museum of the American Cocktail and while interesting, the most fascinating display was the creative and imaginative display of the city of New Orleans built with nothing but sugar cubes. Wow! Beautiful, yes, but also very symbolic. Imagine what one special ingredient could do for your business?
Sugar helped build Cafe De Monde into one of the most famous tourist attractions in the city of New Orleans. They have a donut, but without the powdered sugar, it's just another donut.
So "sugar" may not be your thing, but find that one special ingredient that makes your product or service stand out. Think about how you can build an entire city around one ingredient and find your inspiration to create your thriving metropolis.