When You See Nothing But Dirt
Vacationing with my brother in VA, we had to laugh when we checked in and the clerk gave us directions to our building. “Follow the road and when you see nothing but dirt, turn left”. The phrase clicked with both of us and we laugh and say it out loud, every single time we drive back to our building after an outing. (This has happened at least a dozen times since we arrived here in VA).
Sometimes all you need is a little catch phrase that gives your customers something to remember. The fact that it makes us all laugh only enhances our experience. Think of something that describes your business or product and see if you can make your customer smile!