BE TRUE TO YOU
Reece Witherspoon knows her style. She recognizes the boho vibes in CA is happening but says she is more attracted to the J Crew look. And while she thinks cutoff jean shorts are really cute, she doesn't feel comfortable in them.
In the Draper James line she designed, she oozes southern humor and charm, while maintaining her personal style of prep. It speaks to who she is and customers love the authentic look. One of her bag lines sold out in two weeks.
The business lesson to "Be True To You" is the best way to connect to customers and stay authentic to your brand.