You have to love it. Your business, (pause) you have to love it. Not kinda sorta, but really, you have to love it! Because when the tough times come knocking at your door, and they will knock, you need to love it enough to stay in the game. There will be times you will want to quit, give up, throw in the towel, but if you love your business, you are going to do what it takes to make it work. Kind of like a marriage. If you don't truly love your partner, there isn't anything to keep you there. And this is where knowing your - why you love your business will help too. It isn't enough to just say it. 

So I ask you this question. Do you love your business? How much? Why do you love your business?

And when you can answer that question and know within your heart that you do absolutely love your business without any question, you will more than likely be one of the ones that succeed. 

xo, jan

Jan McCarthyComment